Well… just about everything. Love your product. Love your subscribers. Love what you can offer them, and what they can offer you in return. Here are the things I love best about email marketing:
1. You can serve. This is an area where everyone lives. With mobile access, your subscribers can get your emails wherever they’re at, and can stay up to date with the latest, coolest, most exciting stuff you’ve just discovered.
2. You can create. Just thinking about all the neat stuff you have to share should get your juices flowing. Then, picking font type and size, choosing the colors, just the right graphics and photos, and making videos, and designing the layout… OK, yes, I could go on and on. Creating is so totally fun.
3. You can persuade. There’s nothing quite like the feeling of getting someone else as excited as you are about something. You can use your energy, and words that have meaning for your subscribers. Words that articulate exactly what they’re feeling…saying it even better than they can say it. Words that make them jump into action.
4. You can empathize. Everyone likes to know they’re not alone…especially when they’re in a tight spot. When they’re hurting, have a specific problem they don’t know how to solve, or their budget is shot, it’s good to know there’s someone there with them. When you’ve been there, you truly can feel their pain, and you know the words that tell someone you’re sharing their feelings. And…maybe…just maybe…you have a solution they could consider.
5. You can be a rescuer. Now how awesome is that? To know that you might have exactly what your subscriber needs to pull them out of whatever tight corner they’re in. “Super Value Provider”…your new title…ta..da..ta..daaaa.
6. You can be rescued. There’s nothing like a little love in return. When your email subscribers take action, help you out with a purchase, or share your information, you know your email efforts are worth all the time, energy, and love you’re putting into them.
7. You can choose. So can your subscribers. You can…and should…choose your niche with care. Do something you truly want to do. Do it with mindfulness, awareness, and love. Inspiration is catching…your subscribers can catch it. And, they can share…pass that love around.
Love is about seeing the world from the other person’s perspective. So is email marketing. Creating for someone else, finding what pleases them, helps them, and gives them something they can’t get anywhere else…that’s email marketing…with love. So…”what’s love got to do with it…do with it…” Oh, there I go again. Just can’t get that tune out of my head.
E-Mail marketing can bring you a great fortune and help you establish your business if you do it right way. These days most internet marketers use email marketing just to convert website visitors into prospects or subscribers. This is one of the best strategy to market yourself, your product or website but, email marketing can be done in many different ways that help you build relationship with your customers. I will talk about some of the effective methods that you can put into practice to learn and apply email marketing the right way.
Since we talk about email marketing the right way, you must keep in mind that spamming is strictly not a thing you are looking for. To avoid spam, you must choose an email marketing program that specifically asks for a subscriber’s permission to send out emails. That ensures that readers are interested in receiving emails from you or your company. This also benefits you in one way that you are delivering your important information to legitimate subscribers.
Lets now talk about the ways you can use your email program. Some of the popular ways to capture your website visitors email address are to giveaway some free gift in exchange of their name and email address, some companies ask to fill up a survey, some ask to register for free to become a lifetime member, you can also provide a 10 day training to capture their email address. What I always do is give them my ebook completely free that has already bring me enough money. So in exchange of free valuable information most visitors do not mind to become my subscribers. This is usually referred to as Reciprocity. You give out some valuable information for free and gain their personal details such as email address.
Now comes the delicious part of email marketing. Once you learn how to capture and develop a huge list, you must now learn to deliver emails to them in professional manner. Most of the email marketing program providers these days render a facility called “Follow Up Messages”. You can create a set of emails that automatically sent out at a regular interval. You can set this interval of your own choice. Lets say you can send out a set of email everyday, single email per day. My first set of follow up messages was a 10 day free course on internet marketing. I only had to set it up once. Then whoever subscribes at any point of time, all 10 emails used to get delivered each day to a particular subscriber. Another important feature is Broadcasting. Suppose you have a recent information that you have to send out immediately to your subscribers, you can use broadcast to deliver your message to all of your subscribers.
There`s a fair degree of controversy surrounding the email marketing business both in the public domain and amongst expert online marketers. Some argue that unsolicited emails or mailing list marketing just isn`t relevant, that the consumer will treat any attempts as spam or they`ll just get filtered out by mail service junk filters. Others suggest that there are far more effective methods of online marketing and that the scatter-gun email approach isn`t worth the time, money or effort it takes to pull off. However, there are still plenty who are convinced that a well planned and executed email marketing campaign is one of the most effective tools currently available in digital marketing available, reaching a specific audience quickly and with a lasting impact, converting into proven sales. The truth is that this final opinion is the most accurate, provided you adhere to some basic tips and legal constraints that should see you on your way to making money from email marketing in no time.
Personal and Personality
The first and perhaps the most obvious tip for writing what will be a successful email to drive a marketing campaign is to make sure you address the recipient by name. Not only will the ensure that the email has the personal touch and stop the recipient feeling like an unloved random, but it will also begin to build that all important relationship between the customer and you, the salesperson. The increase in conversion rates by applying this simple rule are simply incredible.
Linking and Conversion
In order to make any money, you will of course need to include a link or an ad within the email, but it`s important that you don`t go over the top. Many studies have shown that the more professional and the less cluttered you make the email, the more click throughs you are going to achieve. This means you`ll need to resist the temptation to include a banner or an animated link as this will put off a large proportion of your audience. Plain, concise and interesting text and content are the proven ways of succeeding with an email marketing campaign.
The Subject Line
This is the be all and end all of many email marketing campaigns. You must be careful to avoid getting snared in spam filters, which means avoiding using pound or dollar signs in the subject as well as keeping away from too much salesy language such as `deal` and `free`. However, you must also immediately grab the attention of the reader otherwise you`ll quickly ruin your money making opportunity. That`s why spending a great deal of time picking the right subject line for your email marketing campaign is essential. Again, personalisation is vital – try to include the subject`s name or perhaps their website name in the subject line if it is a commercial business-to-business communication.
Legalities
Legal constraints as to unsolicited email vary widely from country to country and indeed state to state if you are marketing in the USA. Make sure that you understand and adhere to the provisions of any such legislation which commonly excludes you for sending unsolicited email to individuals or unincorporated entities unless they have expressly opted into receiving communications from your business. You will also be expected to handle any opt-out requests promptly and courteously.
Mail Domains
It is a near certainty that any unsolicited email will result in spam reporting and complaints to your ISP or hosting provider. Even if you believe that you have adhered to legislation and best practice, some of the recipients may not agree with you. It therefore makes sense to either use a specialist third party mailing provider or to use a separately hosted domain and mail server to handle the communication and to minimise the chances of problems with your primary host and ISP. Clearly the domain you use should be correctly set up to receive replies and to ensure that it doesn`t fall foul of spam traps and the like as a result of poor mail configuration. It should also be a domain that clearly relates to your business and main domain name to ensure the highest level of acceptance and confidence in your recipients.
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:
* sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business,
* sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
* adding advertisements to e-mails sent by other companies to their customers, and
* sending e-mails over the Internet, as e-mail did and does exist outside the Internet (e.g., network e-mail and FIDO).
You have the product, you have the web site, now all you need is customers. Well that’s easy… send an email to a targeted list and the customers will visit right?…
… well probably WRONG (90% of the time) – but it’s the trap most people fall into.
It’s not enough simply to show people your products, even targeted people, unless there is some compelling reason why those people should buy your product *NOW*.
Without that compelling reason, simply showing those targeted people your product leaves the time of purchase entirely to them – and the honest fact is, that if they don’t buy now, and they never hear from you again, they will probably have forgotten you when they ARE ready to buy.
So the first task is to decide if your product does offer a compelling reason to buy now. This does not just mean offering 20% off your product for the period immediately after the mailing (although that can help sometimes). The problem that you face is that $12.95 is no different to $15.95 if the prospect does not see an immediate need for your product. So what is a compelling reason to buy now?
Lets look at an example – offer cigarettes to smokers at significantly lower than store price for a limited period. To smokers, cigarettes are an essential purchase, and here the price reduction is important.
Try the same discounting method on a site offering hand made porcelain dolls and you are unlikely to see any increase in sales.
Another example – You sell books, and you have a new release from a very popular author coming up. This will be a compelling purchase for fans of that author, and the chances are you can even add a premium to your price.
So firstly consider your product. Is it a porcelain doll, a cut price cigarette, or a popular new release? For those of us with the latter type of product life is easy. Find the right targeted list and sales come in. Unfortunately for the rest of us (and we are in a majority), we are trying to sell porcelain dolls. That is to say, we are selling a good product, but with no compelling need to purchase now. This type of product will only sell to the right person AT THE RIGHT TIME.
And there lies the root of the problem. A mailing to a list of people in the ‘compelled to buy now’ group might see 10% purchasers. A mailing to a ‘porcelain doll’ list might also contain 10% buyers – but their purchases might be spread over the whole of the next year, and unless you do something about it, they probably will not buy from you!
What can you do about it? Well the key has to be capturing email addresses to allow you to be proactive in chasing those ‘future prospects’. To capture a visitors email address you need to capture their interest – so a well designed, informative, *trustworthy* site is also essential. At the same time, you must still make it easy to buy from you – so don’t let the information hide the sales message!
HTMail helps you to capture email addresses from those list members that visit your site and are interested in your products – you normally get a list of email addresses with your final reports after a mailing – but did you follow these up on a regular basis? Do you send out newsletters or updates to these prospects? Do you collect email addresses on your own site for this purpose?
If you don’t do these things, then all of those people that visited your site, liked your product, but did not want to buy it *right now* will buy in the future from someone else. The chances are that you are reducing your sales by a factor of ten!
Of course this doesn’t only apply to email advertising, but also to banner advertising, search engine traffic, and traditional media.
Visitors that come to you from a search engine are most likely to be ‘buy now’ customers (they were actively looking for your product NOW). Those that come looking for your site as a result of ‘traditional media’ advertising (newspapers, magazines, TV) are also more likely to ‘buy now’ (they have taken a lot of trouble to come to your site). Opt-in email visitors rank third, and banner click through visitors usually rank fourth. However, amongst all of these groups a large proportion will be ‘buy later’ customers – so following the advice in this article will boost your sales whatever your method of advertising.
Change your emphasis when you do your next mailing to an opt-in list. Gather email addresses, and follow up regularly, and you will find your web site profits increasing at the same rate as the size of your mailing list.
1. Advertise on a large number of relevant search phrases. Brainstorm beyond the first dozen terms that come to mind to describe your business. Advertise on the terms used to describe your products, the product names, product codes, and the questions a prospect might type into a search engine that your services answer, and more. Read our article, How to find good keywords27 for more on this.
2. Build unique ads for each search phrase. It takes a lot more time to write a unique ad for each search phrase relevant to your business rather than creating one ad for all of your search phrases, but the extra work will definitely be rewarded. Ads that are aligned with the corresponding search term receive more clicks, which will mean more targeted traffic, and in some cases paying less per click (on Google Adwords) due to the intricacies of how the advertising is priced.
3. Send visitors to the most appropriate page of your website. If you place an ad for a specific product within your online store, don’t send visitors to your homepage and force them to dig for what they just searched. This will frustrate your visitors and increase the chance that they’ll hit the dreaded Back button.
4. Track your results. Spending money without measuring the return on your investment is not a good business practice. At the very least, consider installing the free tracking tools available through Google Adwords and Overture to measure which terms are delivering results for your business. Beyond that, consider using a 3rd party statistics tool with conversion analysis to compile the results of your various pay per click programs into one easy to manage interface.
Have you tried to get your site listed on a search engine and ended up lost in a sea of red tape? Have you paid a lot of money to have your site listed only to get little or no response? Don’t give up. You aren’t alone, in fact there are thousands of others out there asking the same questions you are.
How do I get listed on a search engine? How do I make sure that my site is highly ranked? The inner workings of search engines can be as mysterious as a masonic temple ritual, but you can side-step the hassle.
One way to circumvent the agony of submitting and resubmitting your site to search engines is to go with a pay-per-click program. These simple and effective programs, as well as similar pay-per-impression programs are offered at several search engines such as AskJeeves, Google, Goto, and NetFlip.
A pay-per-click system is a search engine ranking system which is based on bids. You choose a search term or terms, and then bid a certain amount of money, which you pay each time a net-surfer clicks on your url. When a search term is entered, all of the sites registered with that term are displayed in order of bid, highest to lowest.
The bid list is available to all who register, so you can decide where you will be ranked, based on how much you’re willing to spend. Really common terms are more heavily used, and therefore more expensive. I’ve seen some business search term bids go over a dollar per click, so this may price you out, but you should try to list with at least one of the more common terms, even if you don’t rank in the top ten or even 20.
It definitely pays to be creative here, too. If you can think of a new, fresh term that hasn’t been used much or at all, you can end up at the top of a list. You don’t want to get too obscure, though, or your site may never be seen. Try just tweaking the more common phrases associated with your business, and always make sure you have a succinct, descriptive title which is related to your search terms.
Another effective way of getting seen on the search engines is the pay-per-impression system. This is a new system, and is very similar to pay-per-click. Rather than paying to be listed as a search term result, you pay to have a banner ad run on the same page with a list of specific search term results. The People’s Guide to Pay-Per-Clicks
You pay each time a page with your banner is viewed, and the rates are usually per thousand views. This costs a lot less then pay-per-click, and still manages to get your business seen by a lot of people. AskJeeves and Google are currently offering this service, and people who are using it are meeting with great success.
So you see? You can use the search engines to your advantage without being a genius. With pay-per-click and pay-per-impression you can make sure that your site gets seen. All you need is a little creativity. There’s money to be made out there if you just know how.
Online advertising payment model in which payment is based solely on qualifying click-throughs.
Information
In a PPC agreement, the advertiser only pays for qualifying clicks to the destination site based on a prearranged per-click rate. Popular PPC advertising options include per-click advertising networks, search engines, and affiliate programs.
Paying per click is sometimes seen by some as a middle ground between paying per impression and paying per action. When paying per impression, the advertiser assumes the risk of low-quality traffic generated by the publisher. When getting paid for actions, the publisher assumes the risk of low-converting offers by the advertiser. In the PPC model, the publisher does not have to worry about the sales conversion rate of the target site, and the advertiser does not have to worry about how many impressions it takes to attract the specified number of clicks.
Getting the Right Search Engine Marketing Companies to Increase Your Sales!
Search engine marketing companies help firms to increase their sales through employing more efficient marketing techniques. At least this is what the textbook would tell you. Whether or not your marketing campaign would be a success would depend largely on the quality of the search engine marketing company that you hire for the job.
It’s certainly true that effective marketing could be extremely useful for any company. However there are some marketing companies that might do a very poor job and leave you with a huge marketing bill but no increase in sales. You must therefore be very careful in choosing the firm who would do your marketing work for you.
Generally the gurus on the subject seem to be of the opinion that search engine marketing companies that submit your site to thousands of search engines are rarely effective. Keep in mind that Google and Yahoo are the search engines that are widely used. When you hear of a company that offers directory submission services you should be bit more attentive and check out the details of the company in question. Even in the case of those marketing companies that guarantee results, you should be attentive as a worthwhile company with a proven record should be able to give you such a guarantee.
Search engine marketing companies that say that they can assure you of the number one place when it comes to search engine results would probably be exaggerating. When you are choosing a company for the job always make sure to check whether the offers made by a company is likely to be possible. If not then you know that that it is not the company that you should hire.
You should not judge companies merely by their ability to increase the number of those who visit your website. The effective search engine marketing companies are those that are able to convert these viewers into customers. After all if your sales don’t improve all the money that you spent on marketing would be wasted. Always make sure to keep this in mind.
Some companies have fairly long histories that stretch back a decade or more. Some of the newer ones are companies that have been started by mere high school dropouts. This of course doesn’t mean that the latter kinds of marketing companies are ineffective. However if you are looking for a stable reputable marketing company, this type of a company might hardly suit you.
Search engine marketing is commonly used today to increase traffic to a website. With the growing number of websites on the internet, businesses find it very difficult to get their websites to the top of search engine results. It is not impossible however. Many think that if their company is not one that is well-known, there is no way that search results will produce their website among the top few. This is not true. With the right Pay Per Click (PPC) search engine marketing techniques, you could always increase page ranking. Although it is true that a known brand has the upper hand in such a situation, effectively using search engine marketing tips will provide excellent results.
You could also choose to purchase a few ppc search engine marketing software if you are unable to allocate time each day to see that these marketing techniques are implemented. The software will come in handy particularly if you are new to the world of online marketing and do not know how to make use of these techniques, or simply cannot find the time to keep track or cannot afford to hire someone to do it for you.
This marketing techniques allows a business or anyone with a website to buy traffic from different PPC search engines. How this works is by the advertiser purchasing an advertisement and then paying the host of these ads only when someone clicks on it.
It could take the form of bidding for specific keywords relating to your niche, leading to the highest bidder being able to purchase the PPC marketing keyword, and each time a prospective buyer looks for the keyword, the one who bought it would benefit. This is because these sites will be able to identify these keywords and immediately show the relevant ads of the advertiser when these keyword are typed into a search box.
PPC marketing is therefore a great way of attracting more traffic to ones website. The best part about PPC marketing is the fact that you do not need to pay unnecessarily. This makes the money spent worthwhile, even if the prospective buyer does not really purchase anything, as in the long term it is guaranteed to provide better results.
PPC search engine marketing can sometimes be misused by click fraud; however this is controlled to a great extent now by famous PPC marketing sites such as Google. One such PPC search engine marketing tool is Googles’ ‘AdWords’.
